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![BCHydro-header1.jpg](https://static.wixstatic.com/media/9edb57_1995cfce109e4e089722ac8eee27778d~mv2.jpg/v1/fill/w_139,h_74,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9edb57_1995cfce109e4e089722ac8eee27778d~mv2.jpg)
BC Hydro
Electricity is invisible, it’s cheap, and people just don’t seem to care about it. So we decided to remind them that even if they don’t care about electricity, they probably do care about the things it powers.
![one bulb.jpg](https://static.wixstatic.com/media/9edb57_25d7d8bf664e4cf09e4a7ca740eca661~mv2.jpg/v1/fill/w_76,h_101,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/one%20bulb.jpg)
![gaps.jpg](https://static.wixstatic.com/media/9edb57_7499d643cbf149849263ab4c2f763103~mv2.jpg/v1/fill/w_116,h_73,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/gaps.jpg)
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Electricity is invisible, it’s cheap, and people just don’t seem to care about it. So we decided to remind them that even if they don’t care about electricity, they probably do care about the things it powers.